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Welcome to Century 21 Innovative Realty Inc., Brokerage, your source for Toronto real estate. If you own real estate that you're thinking of selling, I would be happy to provide you with a FREE Home Evaluation.
In today's competitive real estate market, timing is everything. Many good homes are sold before they are ever advertised. Beat other homebuyers to the hottest new homes for sale in Toronto with my New Listings Notification.
Whether you are buying or selling a home, hire someone like me, who wants to earn your business. I invite you to contact me as I'd be happy to assist you with this important transaction.
In addition, if you have any general questions about buying or selling real estate in Ontario, please contact me as I'm more than willing to help.
Please browse my website for listings, reports and important local real estate information.
Get Instant Savings by Listing with me at:
1.00% MLS Listing Commission at Full Service***
Full Service includes but not limited to:
1)Pricing Your Home Properly. "A home well priced is already half sold"
Requires me to visit your home for about an hour. It is a mistake to price too high above market and hope someone will "go for it" or at any rate will make an offer - this is the biggest mistake made by ill-informed sellers.
The fact is that buyers, not sellers, ultimately determine the market value of a home. You can ask for the moon and set your listing price well above comparable properties in your neighborhood, but at some point it will be up to you, the seller, to accept what the buyer thinks your home is worth.
Overpricing is the most common reason homes don't sell. When you ask an unrealistic price, it sets in motion a process that often works against you. Here's why:
Most real estate agents, and hence most qualified buyers, will see your new listing within 30 days. If it is overpriced by as little as 5%, it will be duly noted and interest in your property will wane, especially if you show no intention of coming off your asking price. You likely already priced out buyers who might have qualified for financing at a more reasonable price. Even if you manage to find a buyer at your inflated asking price, the property may not appraise at that figure and the financing may fall apart.
Your real estate agent may have approved or even suggested the inflated asking price to secure your listing. Conversely, other agents often use overpriced properties like yours to help sell their own listings. ("Here's what they are asking. Now would you like to take a second look at that first house I showed you?")
If your home remains on the market for too long, agents and buyers may begin to wonder if there are other, perhaps more serious reasons why it isn't selling.
2) Advertising in public website at realtor.ca, My website rdeguzman.com and other internet publications and agent networking.
I network with some of the most successful real estate agents in the GTA region. These top agents often have several buyer clients that are looking for a property like yours. We will get very valuable feedback on your property from these agents that will help us sell your home and get you top value.
3) Doing an open house (one or more if needed)
These events can attract many potential buyers to your property. They are held on weekends, between 2 p.m. and 4 p.m. and are supported by advanced advertising. Open House add-ons to the lawn sign notifies neighbours and drive-bys of each event at least 5 days in advance.
4) Putting a For Sale Sign and Locbox
The box has your property keys inside. For security reasons, the Lockbox code is only given to the Brokerage office, never to an Agent or to an individual. The box will be placed in a convenient location, e.g.; on your front door.
5) Weekly Reports
A weekly report provided on comments made by agents and/or their clients who view your property by email or by phone. We will discuss these comments and make changes to improve our marketing plan if necessary.
Sincerely,
Reymund de Guzman
Century 21 Innovative Realty Inc., Brokerage*
2250 Markham Rd Unit 3
Toronto, ON M1B 2W4
Tel 416 289 8383
Fax 416 289 8303
Cell 416 558 3609
*Independently Owned and Operated
***Some conditions apply (not including Cooperating Brokerage Commission from 2.25% to 2.5%)
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